The Sak Brand Group began 24 years ago as a house of texture and is one of the largest handbag companies in the US, offering multiple, highly differentiated lifestyle brands rich in texture. The Sak Brand Group has offices in New York City, San Francisco, China and Indonesia, designing and manufacturing three very distinct lifestyle accessory brands – The Sak, Sakroots and Elliott Lucca. The Sak Brand Group brands are sold in its retail store in Sea Girt, NJ, in 4,500 department stores across the nation, in more than 850 specialty stores and across the globe in 24 international markets. Today The Sak brand is famous for its unique leather bag offering, including Deena, Iris and Kendra.
The Sak is a casual, California-cool lifestyle collection of hand-crafted and casual leather bags, footwear, hats, scarves and belts, SLG’s, media accessories, travel, home and jewelry.
The iconic Sak Lady
The iconic sak lady was the brainchild of Mark and Todd who in the fall of 1994 paid a designers sister $200 to model for their first ad campaign. After ninety-nine shots were taken Mark was still not satisfied with the photos. Before the hundredth photo was taken, the decision was made to expose the model at her simplest, most-natural and having her pose nude. The idea gave the ad more sensuality and highlighted the natural curve of her figure against the curve of the relaxed crotchet bag. The Sak lady is still The Sak’s most iconic image.